Head of Audience Insight & Engagement – ROLE NOW CLOSED
The Trussell Trust
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The Trussell Trust supports more than 1,200 food bank centres in the UK, many of which are based in and run by local churches. With around 28,000 volunteers across the country, otheir small central team serves the operational needs of this network. As you would expect, COVID-19 has had a huge impact on need. The number of food bank parcels provided to people in crisis increased by 89% in April 2020 compared to the same period last year, and the need for services specifically for children more than doubled. And they promise that they will be there as long as they can help.
However, public and partner support has also increased exponentially during the past year, so that they have been able both to meet the rise in need and continue to campaign for an end to the structural issues which lock people into destitution. With a new strategy ready to launch they are investing in compelling advocacy, communications and engagement – and most of all, in the talented, passionate people – which will help end the need for food banks.
Leading an expert team of engagement specialists, this role will be key to building public will to end the need for food banks in the UK. You’ll be responsible for defining target audiences and providing exceptional insight for colleagues across the organisation. You’ll also contribute to the development of strong relationships with these audiences, generating a rich mix of activities and supporter opportunities through which we can move them from awareness and understanding, to conviction and action.
Your background is likely to be firmly in fundraising, with significant experience of audience-focused strategies and programmes and a particular strength in using data to develop attractive and compelling supporter journeys. With an impressive track record in the use of digital and social media to engage audiences, plus knowledge and experience of how to capture, use and share data to manage relationships and maximise value, you’ll be champion the value of providing an excellent supporter experience.
Please visit www.trusselltrust-recruitment.co.uk to find out more.